Four Kinds of People You Need on Your Marketing Team Right Now
Written by the Lions Digital Agency Content Team
Why is it so important to have the right chemistry in a marketing team?
As someone can infer, businesses always have some challenge ahead, and the last thing that a CEO wants to worry about is whether their team can handle it or not. Cohesive teams can tackle complex work efficiently and quickly which gives the freedom to run campaigns as the CEO pleases. This lends you — and your agency — the credibility and effectiveness needed to grow your client’s business.
A close-knit marketing team needs four kinds of people:
An Artist:
The one who has an amazing creative imagination and has drawn skills. A designer plays a major role because they know how to take the design or redesign your website, social media, emails, or print to a totally different level with a new focus and ideas in order to reattract your target audience.
A Videographer:
A talented person who can tell the story of a business through the most consumable media of all time, video. A videographer has a critical eye for recording the perfect moments and has a lot of patience. Not to mention, they are very adept in editing and optimizing video content.
A Writer:
A brilliant person who has amazing writing skills and knows to nail the tone in a variety of situations in order to hook the readers with their captions. A writer should know the ins-and-outs of the industry. Bonus points if they’re trained in SEO.
A Number Cruncher:
A juggler by trade, “number crunchers” balance sales conversions and budgetary spending, familiarize themselves with pixel code, and — most importantly — can understand the analytics to track the progress of each campaign.
However, there is one more person besides the main four that every company needs to have in their team to form the dream team. One more type of person to bring all the pieces together who is…
A Unicorn:
Incredibly rare and difficult to find. They have the knowledge of all the previous roles mentioned and will truly bring your agency to the next level. Because this person possesses a deeper view of the projects and campaigns, the unicorn spots trouble as well as opportunity on the horizon and can navigate the team towards their target audience.
Identifying these individuals in a team will increase the productivity and effectiveness of the projects. Synergy will be considerably increased and the flexibility this combination offers when guided by a solid strategy will bring benefits to everyone who is involved.
